Counting is one of the most basic of human actions. But what use is counting without the ability to learn from what is being counted?

Tallywag, the first product of The Blimp Factory was just that - an easy to use counting application that delivered insight. Tallywag uses a simple mechanic of rotating the phone to launch graph mode made popular by Nike+.

Over 60,000 users have installed Tallywag and it has been featured in Fast Company,  Design.org, Creativity Online, Cult of Mac and won an FWA Mobile of the Day award.

Read about the process of creating Tallywag here.

Bunch is an interest-based, mobile community. Contrary to most social networks, users gather around their passion then meet like minded people. 

Bunch was my first proper mobile UX/UI project and I had to learn very fast along the way. We iterated a bunch (pun intended) of times to land on this final UI design and brand direction.

Quandl (pronounced Qwan-dal) is on a mission to be the Google of data. The team at Quandl spends countless hours combing the web for data feeds to translate them into a usable format. Quandl users can search for data, 'shape' it how ever they'd like and export into whatever format they require.

Designing an interface for such an amazing idea was not a small challenge. Navigating users through the site in a simple manner and making the tools easy to use was the biggest user-experience project I have ever tackled. I enjoyed every second of it.

It takes a lot of blood to save just one car crash victim and The Canadian Blood Service is always in need of more blood. 

By using Facebook Connect, users can watch a quick, personalized, info-video to understand how many people their network could save. At the end of the experience, users are encouraged to send a Facebook event to invite friends to donate as a group. Visit the site here.

Over 160,000 people have viewed the experience and online donation scheduling was improved by 35%. Won 5 awards including FWA site of the Day.

Like any designer I heart Dribbble. Dribbble has inspired me over the past couple years and has helped push my design into directions I have never thought possible. There is nothing I love  more than wasting away a few hours in front of Photoshop recreating real world interface elements or dreaming up my own.

If you're on Dribbble, let's link up. You can download the Acoustic Garageband Icon here and the Retina Mac Keyboard PSD here.

The Bruce Trail Wayfinder: The Bruce Trail is one of the longest hiking trails in North America. It stretches 800km from Niagara to Tobermory, Ontario. The current waymarkers on the trail are easy to lose and do not provide any information to hikers.

The newly designed wayfinder is semi-transparent and blends into the surroundings yet is still visible. The Bruce Trail 'arrow' is still a prominent design feature in the negative space of the U. A simple number orients hikers as to their position relative from the trailhead.

Sell the Air: Hand letters for my best buddys Christmas present. Inspired by a lyric from the last minute of this song.

Green Buildings Spring Open: The Canadian Green Building Council needed a new brand to support an annual event.